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Email marketing from Attentive Mobile

Attentive and website tracking lawsuits

Attentive runs the text-message sign-up pop-up on many stores and tracks the visitor's browsing to trigger texts.

Free, about a minute, no signup for your score.

What Suitcast knows about Attentive

Medium risk

Type
Email marketing
Complaints naming it, 12 months
3

Requests the scanner matches to it

  • cdn.attn.tv
  • events.attentivemobile.com
  • .attn.tv
  • .attentivemobile.com

The short answer

Attentive is an email marketing script from Attentive Mobile. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as medium, because complaints describe scripts like it recording visitors before they consent. It is named in 3 verified complaints in the last 12 months. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

It appears in a large number of California privacy complaints, which describe it as capturing phone numbers and page activity before the visitor agreed.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop Attentive firing before consent

Written for the person who runs the site, with the setting to change.
  1. On Shopify, make sure the Attentive app follows the customer privacy banner; elsewhere, load the script through your consent plugin or Google Tag Manager consent mode.

  2. Remove it if you stopped sending texts.

How the scan checks this

  1. Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
  2. Checks every request before the banner is answered. A request to cdn.attn.tv is matched to Attentive and recorded with the millisecond it fired.
  3. Clicks reject and watches again. When the banner has a reject button, the scan presses it; if Attentive keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Trend

Complaints naming Attentive, month by month

Verified tracking complaints whose text names this script, by the month they were filed.

Website accessibility (ADA) Website tracking (CIPA)

November 2025 to October 2026, current month to date

Court records

Latest verified complaints naming Attentive

Newest first. Every row links to the court record.
  1. Tracking

    Munoz v. LG Electronics U.S.A., Inc.

    C.D. California. Attributed to New Jersey

    Court recordfor Munoz v. LG Electronics U.S.A., Inc. (opens in a new tab)
  2. Tracking

    Brown v. Trove Brands, LLC

    N.D. California. Attributed to Utah

    Court recordfor Brown v. Trove Brands, LLC (opens in a new tab)
  3. Tracking

    Kroskey v. LifeMD, Inc.

    N.D. California, filed by Nathan & Associates, APC. Attributed to New York

    Court recordfor Kroskey v. LifeMD, Inc. (opens in a new tab)
  4. Tracking

    T.D. v. PHE, Inc.

    N.D. California, filed by Bursor & Fisher, P.A.. Attributed to North Carolina

    Court recordfor T.D. v. PHE, Inc. (opens in a new tab)
  5. Tracking

    Migliaccio v. Bonafide Health, LLC

    S.D. New York, filed by Bursor & Fisher, P.A.. Attributed to New York

    Court recordfor Migliaccio v. Bonafide Health, LLC (opens in a new tab)
  6. Tracking

    M.M. v. Bonafide Health, LLC

    S.D. New York. Attributed to New York

    Court recordfor M.M. v. Bonafide Health, LLC (opens in a new tab)
  7. Tracking

    Blatt v. Barefoot Dreams, Inc.

    N.D. California. Attributed to California

    Court recordfor Blatt v. Barefoot Dreams, Inc. (opens in a new tab)
  8. Tracking

    Janiga v. Canada Goose US, Inc.

    C.D. California. Attributed to Delaware

    Court recordfor Janiga v. Canada Goose US, Inc. (opens in a new tab)

Same type

Other email marketing scripts the scanner checks

Scripts of the same kind carry the same pattern in complaints, and the same fix.

Questions owners ask

Whether Attentive is a problem, how to check your site, and where the counts come from.
Is having Attentive on my site illegal?
No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Attentive only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if Attentive fires before consent on my site?
Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Attentive appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?
From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Does Attentive fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond Attentive fired, and whether it kept firing after reject.

Free, about a minute, no signup for your score.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.