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Call tracking from CallRail

CallRail and website tracking lawsuits

CallRail swaps the phone number on your site so calls can be traced back to the ad or page that brought the visitor, and it can record the calls.

Free, about a minute, no signup for your score.

What Suitcast knows about CallRail

High risk

Type
Call tracking
Vendor
CallRail

Requests the scanner matches to it

  • js.callrail.com
  • cdn.callrail.com
  • app.callrail.com
  • .callrail.com
  • .calltrk.com

The short answer

CallRail is a call tracking script from CallRail. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as high, because complaints describe scripts like it recording visitors before they consent. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

Complaints describe call tracking as recording the visitor's session and phone conversation without first getting permission.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop CallRail firing before consent

Written for the person who runs the site, with the setting to change.
  1. Ask your developer to load the CallRail script only after the visitor clicks accept, and in CallRail turn on the pre-call recording announcement.

  2. Remove it if you no longer compare marketing sources.

How the scan checks this

  1. Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
  2. Checks every request before the banner is answered. A request to js.callrail.com is matched to CallRail and recorded with the millisecond it fired.
  3. Clicks reject and watches again. When the banner has a reject button, the scan presses it; if CallRail keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Questions owners ask

Whether CallRail is a problem, how to check your site, and where the counts come from.
Is having CallRail on my site illegal?
No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading CallRail only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if CallRail fires before consent on my site?
Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If CallRail appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?
From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Does CallRail fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond CallRail fired, and whether it kept firing after reject.

Free, about a minute, no signup for your score.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.