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Advertising pixel from Reddit

Reddit Pixel and website tracking lawsuits

The Reddit Pixel reports visits and purchases to Reddit so it can measure and target your ads.

Free, about a minute, no signup for your score.

What Suitcast knows about Reddit Pixel

High risk

Type
Advertising pixel
Complaints naming it, 12 months
20

Requests the scanner matches to it

  • www.redditstatic.com/ads
  • alb.reddit.com
  • pixel.redditmedia.com
  • .redditmedia.com

The short answer

Reddit Pixel is an advertising pixel from Reddit. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as high, because complaints describe scripts like it recording visitors before they consent. It is named in 20 verified complaints in the last 12 months. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

Complaints describe it as sending visitor activity to an ad network before the visitor agreed.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop Reddit Pixel firing before consent

Written for the person who runs the site, with the setting to change.

  1. Load it only after accept with an ad_storage consent requirement in Google Tag Manager or through your consent plugin.

  2. Remove it if you are not running Reddit ads.

How the scan checks this

  1. Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
  2. Checks every request before the banner is answered. A request to www.redditstatic.com/ads is matched to Reddit Pixel and recorded with the millisecond it fired.
  3. Clicks reject and watches again. When the banner has a reject button, the scan presses it; if Reddit Pixel keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Trend

Complaints naming Reddit Pixel, month by month

Verified tracking complaints whose text names this script, by the month they were filed.

Website accessibility (ADA) Website tracking (CIPA)

November 2025 to October 2026, current month to date

Industries

Industries sued over Reddit Pixel

Verified complaints naming this script, by the defendant's industry.

By the defendant's industry

Verified filings, 12 months
  1. 1Salons, spas and beauty1
  2. 2Medical and health providers1
  3. 3Retail and online stores1

Court records

Latest verified complaints naming Reddit Pixel

Newest first. Every row links to the court record.
  1. Tracking

    COTTON-PATTERSON v. APPLE, INC.

    N.D. California. Attributed to California

    Court recordfor COTTON-PATTERSON v. APPLE, INC. (opens in a new tab)
  2. Tracking

    AWKO Doe 183 v. Apple, Inc.

    N.D. California, filed by Aylstock Witkin Kreis & Overholtz PLLC. Attributed to California

    Court recordfor AWKO Doe 183 v. Apple, Inc. (opens in a new tab)
  3. Tracking

    Pandiscia v. Twitch Interactive, Inc.

    N.D. California. Attributed to Washington

    Court recordfor Pandiscia v. Twitch Interactive, Inc. (opens in a new tab)
  4. Tracking

    Pearson v. Hims & Hers Health, Inc.

    N.D. California, filed by Schubert Jonckheer & Kolbe. Attributed to California

    Court recordfor Pearson v. Hims & Hers Health, Inc. (opens in a new tab)
  5. Tracking

    Chamberlain v. Granola, Inc.

    N.D. California, filed by Schubert Jonckheer & Kolbe. Attributed to Delaware

    Court recordfor Chamberlain v. Granola, Inc. (opens in a new tab)
  6. Tracking

    Hartigan v. Ulta Salon, Cosmetics & Fragrance, Inc.

    S.D. California. Attributed to Illinois

    Court recordfor Hartigan v. Ulta Salon, Cosmetics & Fragrance, Inc. (opens in a new tab)
  7. Tracking

    Gilbert v. Brooklinen, Inc.

    E.D. New York. Attributed to New York

    Court recordfor Gilbert v. Brooklinen, Inc. (opens in a new tab)
  8. Tracking

    Williams v. Mansueto Ventures LLC

    S.D. New York. Attributed to Delaware

    Court recordfor Williams v. Mansueto Ventures LLC (opens in a new tab)
  9. Tracking

    Orr v. Burberry Limited

    S.D. New York. Attributed to New York

    Court recordfor Orr v. Burberry Limited (opens in a new tab)
  10. Tracking

    Ewart v. Fender Musical Instruments Corp.

    N.D. California, filed by Gutride Safier LLP. Attributed to California

    Court recordfor Ewart v. Fender Musical Instruments Corp. (opens in a new tab)
  11. Tracking

    Hartigan v. Nike, Inc.

    S.D. California. Attributed to Oregon

    Court recordfor Hartigan v. Nike, Inc. (opens in a new tab)
  12. Tracking

    Chiu v. TIAA Board of Governors

    D. Maryland, filed by Bregman, Berbert, Schwartz & Gilday, LLC. Attributed to New York

    Court recordfor Chiu v. TIAA Board of Governors (opens in a new tab)
  13. Tracking

    Stearns v. Meta Platforms, Inc.

    N.D. California, filed by Ahdoot & Wolfson, PC. Attributed to California

    Court recordfor Stearns v. Meta Platforms, Inc. (opens in a new tab)
  14. Tracking

    Ianozi v. HP Inc.

    N.D. California, filed by Cotchett, Pitre & McCarthy LLP. Attributed to California

    Court recordfor Ianozi v. HP Inc. (opens in a new tab)
  15. Tracking

    Hsu v. Fantasia Trading LLC

    N.D. California, filed by Almeida Law Group LLC. Attributed to California

    Court recordfor Hsu v. Fantasia Trading LLC (opens in a new tab)

Same type

Other advertising pixels the scanner checks

Scripts of the same kind carry the same pattern in complaints, and the same fix.

Questions owners ask

Whether Reddit Pixel is a problem, how to check your site, and where the counts come from.
Is having Reddit Pixel on my site illegal?
No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Reddit Pixel only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if Reddit Pixel fires before consent on my site?
Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Reddit Pixel appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?
From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Keep going

Does Reddit Pixel fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond Reddit Pixel fired, and whether it kept firing after reject.

Free, about a minute, no signup for your score.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.