Is having Pinterest Tag on my site illegal?

No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Pinterest Tag only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.

How do I know if Pinterest Tag fires before consent on my site?

Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Pinterest Tag appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.

Where do the case counts on this page come from?

From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Advertising pixel from Pinterest

Pinterest Tag and website tracking lawsuits

The Pinterest Tag reports page views, add-to-carts, and purchases to Pinterest for ad measurement and targeting.

What Suitcast knows about Pinterest Tag

High risk

Type: Advertising pixel
Complaints naming it, 12 months: 3

Requests the scanner matches to it

s.pinimg.com/ct
ct.pinterest.com
.pinterest.com

The short answer

Pinterest Tag is an advertising pixel from Pinterest. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as high, because complaints describe scripts like it recording visitors before they consent. It is named in 3 verified complaints in the last 12 months. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

Complaints describe it as sending a visitor's shopping activity to Pinterest before the visitor agreed.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop Pinterest Tag firing before consent

Written for the person who runs the site, with the setting to change.

On Shopify, install Pinterest from the app store so it follows the customer privacy banner; elsewhere, give it an ad_storage consent requirement in Google Tag Manager or load it through your consent plugin.
Remove it if you do not advertise on Pinterest.

How the scan checks this

Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
Checks every request before the banner is answered. A request to s.pinimg.com/ct is matched to Pinterest Tag and recorded with the millisecond it fired.
Clicks reject and watches again. When the banner has a reject button, the scan presses it; if Pinterest Tag keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Trend

Complaints naming Pinterest Tag, month by month

Verified tracking complaints whose text names this script, by the month they were filed.

Website accessibility (ADA) Website tracking (CIPA)

October 2025 to September 2026, current month to date

Industries

Industries sued over Pinterest Tag

Verified complaints naming this script, by the defendant's industry.

By the defendant's industry

Verified filings, 12 months

Court records

Latest verified complaints naming Pinterest Tag

Newest first. Every row links to the court record.

TrackingFiled Sep 7, 2026
Luis Licea v. Planet Fitness Franchising, LLC
C.D. California. Attributed to New Hampshire
Court recordfor Luis Licea v. Planet Fitness Franchising, LLC (opens in a new tab)
TrackingFiled Aug 14, 2026
Pearson v. Hims & Hers Health, Inc.
N.D. California, filed by Schubert Jonckheer & Kolbe. Attributed to California
Court recordfor Pearson v. Hims & Hers Health, Inc. (opens in a new tab)
TrackingFiled Aug 3, 2026
Howard Clark Jr v. Centene Corporation
C.D. California, filed by Maynard Nexsen Pc
Court recordfor Howard Clark Jr v. Centene Corporation (opens in a new tab)

Same type

Other advertising pixels the scanner checks

Scripts of the same kind carry the same pattern in complaints, and the same fix.

Questions owners ask

Whether Pinterest Tag is a problem, how to check your site, and where the counts come from.

Is having Pinterest Tag on my site illegal?: No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Pinterest Tag only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if Pinterest Tag fires before consent on my site?: Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Pinterest Tag appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?: From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Keep going

Does Pinterest Tag fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond Pinterest Tag fired, and whether it kept firing after reject.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.