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Advertising pixel from Google

Google Ads conversion and remarketing tag and website tracking lawsuits

The Google Ads tag records purchases and sign-ups from your ads and builds remarketing lists so you can show ads to past visitors.

Free, about a minute, no signup for your score.

What Suitcast knows about Google Ads conversion and remarketing tag

High risk

Type
Advertising pixel
Complaints naming it, 12 months
7

Requests the scanner matches to it

  • googleads.g.doubleclick.net
  • www.googleadservices.com
  • .doubleclick.net
  • pagead2.googlesyndication.com
  • www.googletagmanager.com/gtag/destination

The short answer

Google Ads conversion and remarketing tag is an advertising pixel from Google. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as high, because complaints describe scripts like it recording visitors before they consent. It is named in 7 verified complaints in the last 12 months. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

Complaints describe it as tagging visitors with an advertising ID and reporting their activity to Google before they agreed.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop Google Ads conversion and remarketing tag firing before consent

Written for the person who runs the site, with the setting to change.

  1. Require the ad_storage and ad_user_data consent signals in Google Tag Manager or your Google tag settings so it fires only after accept; on Shopify, install Google & YouTube from the app store so it follows the customer privacy banner.

  2. If you are not running Google Ads right now, remove the tag.

How the scan checks this

  1. Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
  2. Checks every request before the banner is answered. A request to googleads.g.doubleclick.net is matched to Google Ads conversion and remarketing tag and recorded with the millisecond it fired.
  3. Clicks reject and watches again. When the banner has a reject button, the scan presses it; if Google Ads conversion and remarketing tag keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Trend

Complaints naming Google Ads conversion and remarketing tag, month by month

Verified tracking complaints whose text names this script, by the month they were filed.

Website accessibility (ADA) Website tracking (CIPA)

October 2025 to September 2026, current month to date

Industries

Industries sued over Google Ads conversion and remarketing tag

Verified complaints naming this script, by the defendant's industry.

By the defendant's industry

Verified filings, 12 months
  1. 1Medical and health providers1

Court records

Latest verified complaints naming Google Ads conversion and remarketing tag

Newest first. Every row links to the court record.
  1. Tracking

    Pasquini v. Ziff Davis, Inc.

    N.D. California. Attributed to New York

    Court recordfor Pasquini v. Ziff Davis, Inc. (opens in a new tab)
  2. Tracking

    Edward Lominchar v. TikTok USDS Joint Venture, LLC

    C.D. California. Attributed to California

    Court recordfor Edward Lominchar v. TikTok USDS Joint Venture, LLC (opens in a new tab)
  3. Tracking

    Lombard v. Redfin Corporation

    S.D. Florida, filed by Jared M Slade. Attributed to Washington

    Court recordfor Lombard v. Redfin Corporation (opens in a new tab)
  4. Tracking

    Pearson v. Hims & Hers Health, Inc.

    N.D. California, filed by Schubert Jonckheer & Kolbe. Attributed to California

    Court recordfor Pearson v. Hims & Hers Health, Inc. (opens in a new tab)
  5. Tracking

    Maurer v. Edward D. Jones & Co., L.P.

    E.D. Missouri, filed by Schubert and Jonckheer LLP. Attributed to Missouri

    Court recordfor Maurer v. Edward D. Jones & Co., L.P. (opens in a new tab)
  6. Tracking

    Del Salto v. Rolex Watch U.S.A., Inc.

    N.D. California, filed by Potter Handy, LLP. Attributed to New York

    Court recordfor Del Salto v. Rolex Watch U.S.A., Inc. (opens in a new tab)
  7. Tracking

    Charles Orozco v. National Review, Inc.

    C.D. California. Attributed to New York

    Court recordfor Charles Orozco v. National Review, Inc. (opens in a new tab)

Same type

Other advertising pixels the scanner checks

Scripts of the same kind carry the same pattern in complaints, and the same fix.

Questions owners ask

Whether Google Ads conversion and remarketing tag is a problem, how to check your site, and where the counts come from.
Is having Google Ads conversion and remarketing tag on my site illegal?
No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Google Ads conversion and remarketing tag only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if Google Ads conversion and remarketing tag fires before consent on my site?
Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Google Ads conversion and remarketing tag appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?
From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Keep going

Does Google Ads conversion and remarketing tag fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond Google Ads conversion and remarketing tag fired, and whether it kept firing after reject.

Free, about a minute, no signup for your score.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.