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Analytics from Amplitude

Amplitude and website tracking lawsuits

Amplitude tracks visitor actions and builds funnels and retention charts from them.

Free, about a minute, no signup for your score.

What Suitcast knows about Amplitude

Medium risk

Type
Analytics
Complaints naming it, 12 months
5

Requests the scanner matches to it

  • cdn.amplitude.com
  • api2.amplitude.com
  • api.amplitude.com
  • .amplitude.com

The short answer

Amplitude is an analytics script from Amplitude. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as medium, because complaints describe scripts like it recording visitors before they consent. It is named in 5 verified complaints in the last 12 months. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

Complaints describe it as assigning visitors an ID and sending their activity to a third party before consent.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop Amplitude firing before consent

Written for the person who runs the site, with the setting to change.

  1. Ask your developer to start Amplitude only after the cookie banner records an accept and to turn off session replay if it is enabled.

  2. Remove it if you do not use the dashboards.

How the scan checks this

  1. Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
  2. Checks every request before the banner is answered. A request to cdn.amplitude.com is matched to Amplitude and recorded with the millisecond it fired.
  3. Clicks reject and watches again. When the banner has a reject button, the scan presses it; if Amplitude keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Trend

Complaints naming Amplitude, month by month

Verified tracking complaints whose text names this script, by the month they were filed.

Website accessibility (ADA) Website tracking (CIPA)

November 2025 to October 2026, current month to date

Industries

Industries sued over Amplitude

Verified complaints naming this script, by the defendant's industry.

By the defendant's industry

Verified filings, 12 months
  1. 1Entertainment and media1
  2. 2Medical and health providers1

Court records

Latest verified complaints naming Amplitude

Newest first. Every row links to the court record.
  1. Tracking

    Pearson v. Hims & Hers Health, Inc.

    N.D. California, filed by Schubert Jonckheer & Kolbe. Attributed to California

    Court recordfor Pearson v. Hims & Hers Health, Inc. (opens in a new tab)
  2. Tracking

    Dallas Pottish v. Whaleco Inc.

    C.D. California. Attributed to Delaware

    Court recordfor Dallas Pottish v. Whaleco Inc. (opens in a new tab)
  3. Tracking

    Lanzarin v. The Topps Company, Inc.

    N.D. California, filed by Bursor & Fisher P.A.. Attributed to New York

    Court recordfor Lanzarin v. The Topps Company, Inc. (opens in a new tab)
  4. Tracking

    Rodriguez v. Healthline Media, LLC

    N.D. California, filed by Bursor & Fisher P.A.. Attributed to California

    Court recordfor Rodriguez v. Healthline Media, LLC (opens in a new tab)
  5. Tracking

    Slaviero v. Baby List, Inc.

    N.D. California, filed by Bursor & Fisher P.A.

    Court recordfor Slaviero v. Baby List, Inc. (opens in a new tab)
  6. Tracking

    Maldonado v. Vox Media LLC

    S.D. New York, filed by Bursor & Fisher, P.A.. Attributed to New York

    Court recordfor Maldonado v. Vox Media LLC (opens in a new tab)

Same type

Other analytics scripts the scanner checks

Scripts of the same kind carry the same pattern in complaints, and the same fix.

Questions owners ask

Whether Amplitude is a problem, how to check your site, and where the counts come from.
Is having Amplitude on my site illegal?
No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Amplitude only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if Amplitude fires before consent on my site?
Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Amplitude appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?
From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Keep going

Does Amplitude fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond Amplitude fired, and whether it kept firing after reject.

Free, about a minute, no signup for your score.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.