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Advertising pixel from Outbrain

Outbrain Pixel and website tracking lawsuits

The Outbrain pixel measures visits from sponsored content and builds retargeting audiences.

Free, about a minute, no signup for your score.

What Suitcast knows about Outbrain Pixel

High risk

Type
Advertising pixel
Complaints naming it, 12 months
10

Requests the scanner matches to it

  • amplify.outbrain.com
  • tr.outbrain.com
  • .outbrain.com

The short answer

Outbrain Pixel is an advertising pixel from Outbrain. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as high, because complaints describe scripts like it recording visitors before they consent. It is named in 10 verified complaints in the last 12 months. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

Complaints group it with other ad pixels that report visitor activity to an ad network before consent.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop Outbrain Pixel firing before consent

Written for the person who runs the site, with the setting to change.

  1. Load it only after accept with an ad_storage consent requirement in Google Tag Manager or through your consent plugin.

  2. Remove it if you are not running Outbrain campaigns.

How the scan checks this

  1. Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
  2. Checks every request before the banner is answered. A request to amplify.outbrain.com is matched to Outbrain Pixel and recorded with the millisecond it fired.
  3. Clicks reject and watches again. When the banner has a reject button, the scan presses it; if Outbrain Pixel keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Trend

Complaints naming Outbrain Pixel, month by month

Verified tracking complaints whose text names this script, by the month they were filed.

Website accessibility (ADA) Website tracking (CIPA)

November 2025 to October 2026, current month to date

Industries

Industries sued over Outbrain Pixel

Verified complaints naming this script, by the defendant's industry.

By the defendant's industry

Verified filings, 12 months
  1. 1Banks, lenders and insurance1
  2. 2Retail and online stores1

Court records

Latest verified complaints naming Outbrain Pixel

Newest first. Every row links to the court record.
  1. Tracking

    Esparza v. V.F. Corporation

    S.D. California. Attributed to Pennsylvania

    Court recordfor Esparza v. V.F. Corporation (opens in a new tab)
  2. Tracking

    Hsu v. Fantasia Trading LLC

    N.D. California, filed by Almeida Law Group LLC. Attributed to California

    Court recordfor Hsu v. Fantasia Trading LLC (opens in a new tab)
  3. Tracking

    Haviland v. Rokt Inc.

    E.D. California, filed by Cozen O'Connor, Santa Monica. Attributed to California

    Court recordfor Haviland v. Rokt Inc. (opens in a new tab)
  4. Tracking

    Dana Hughes v. Valley National Bank

    C.D. California. Attributed to New Jersey

    Court recordfor Dana Hughes v. Valley National Bank (opens in a new tab)
  5. Tracking

    Danielle Lynne Garfinkel v. RealClearHoldings, LLC

    C.D. California. Attributed to Illinois

    Court recordfor Danielle Lynne Garfinkel v. RealClearHoldings, LLC (opens in a new tab)
  6. Tracking

    Barajas v. Black Enterprise/Greenwich Street Corporate Growth Investors, LLC

    S.D. New York, filed by Tauler Smith LLP, California. Attributed to Delaware

    Court recordfor Barajas v. Black Enterprise/Greenwich Street Corporate Growth Investors, LLC (opens in a new tab)
  7. Tracking

    Abdullah v. Stitch Fix, Inc.

    N.D. California, filed by Law Offices of Ross Cornell APC. Attributed to Delaware

    Court recordfor Abdullah v. Stitch Fix, Inc. (opens in a new tab)
  8. Tracking

    Barajas v. Black Enterprise

    S.D. New York, filed by Tauler Smith LLP, California. Attributed to New York

    Court recordfor Barajas v. Black Enterprise (opens in a new tab)
  9. Tracking

    Tomasian v. Interdent Services Corporation

    E.D. California, filed by Bursor & Fisher P.A.. Attributed to California

    Court recordfor Tomasian v. Interdent Services Corporation (opens in a new tab)
  10. Tracking

    Kroskey v. LifeMD, Inc.

    N.D. California, filed by Nathan & Associates, APC. Attributed to New York

    Court recordfor Kroskey v. LifeMD, Inc. (opens in a new tab)
  11. Tracking

    Kieren Kishnani v. HomeToGo International, Inc.

    C.D. California. Attributed to Delaware

    Court recordfor Kieren Kishnani v. HomeToGo International, Inc. (opens in a new tab)
  12. Tracking

    Dana Hughes v. Pure Storage, Inc.

    C.D. California. Attributed to Delaware

    Court recordfor Dana Hughes v. Pure Storage, Inc. (opens in a new tab)
  13. Tracking

    Jane Heiting v. Insurity LLC

    C.D. California, filed by Tauler Smith LLP. Attributed to Delaware

    Court recordfor Jane Heiting v. Insurity LLC (opens in a new tab)
  14. Tracking

    Ekaterina Loshkareva v. Baesman Group, Inc.

    C.D. California, filed by Tauler Smith LLP. Attributed to California

    Court recordfor Ekaterina Loshkareva v. Baesman Group, Inc. (opens in a new tab)
  15. Tracking

    Lawrence Schallert v. Tundra Restaurant Supply, LLC

    C.D. California. Attributed to Colorado

    Court recordfor Lawrence Schallert v. Tundra Restaurant Supply, LLC (opens in a new tab)

Same type

Other advertising pixels the scanner checks

Scripts of the same kind carry the same pattern in complaints, and the same fix.

Questions owners ask

Whether Outbrain Pixel is a problem, how to check your site, and where the counts come from.
Is having Outbrain Pixel on my site illegal?
No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Outbrain Pixel only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if Outbrain Pixel fires before consent on my site?
Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Outbrain Pixel appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?
From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Keep going

Does Outbrain Pixel fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond Outbrain Pixel fired, and whether it kept firing after reject.

Free, about a minute, no signup for your score.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.