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Advertising pixel from Taboola

Taboola Pixel and website tracking lawsuits

The Taboola pixel measures traffic from sponsored content placements and builds audiences for retargeting.

Free, about a minute, no signup for your score.

What Suitcast knows about Taboola Pixel

High risk

Type
Advertising pixel
Complaints naming it, 12 months
1

Requests the scanner matches to it

  • cdn.taboola.com
  • trc.taboola.com
  • .taboola.com

The short answer

Taboola Pixel is an advertising pixel from Taboola. Suitcast rates its risk under the California Invasion of Privacy Act, CIPA, as high, because complaints describe scripts like it recording visitors before they consent. It is named in 1 verified complaints in the last 12 months. The fix is to load it only after a visitor accepts, or to remove it when it is not used.

Why complaints name it

Complaints group it with other ad pixels that send visitor activity to an ad network before consent.

The act allows $5,000 per violation, which is why firms look for scripts that run the moment a page opens.

The fix

How to stop Taboola Pixel firing before consent

Written for the person who runs the site, with the setting to change.

  1. Load it only after accept with an ad_storage consent requirement in Google Tag Manager or through your consent plugin.

  2. Remove it if you are not running Taboola campaigns.

How the scan checks this

  1. Loads your pages like a first visit. A real browser, nothing clicked, nothing accepted.
  2. Checks every request before the banner is answered. A request to cdn.taboola.com is matched to Taboola Pixel and recorded with the millisecond it fired.
  3. Clicks reject and watches again. When the banner has a reject button, the scan presses it; if Taboola Pixel keeps firing, the report says so.

Scanner rules and limits are on the methodology page.

Trend

Complaints naming Taboola Pixel, month by month

Verified tracking complaints whose text names this script, by the month they were filed.

Website accessibility (ADA) Website tracking (CIPA)

October 2025 to September 2026, current month to date

Court records

Latest verified complaints naming Taboola Pixel

Newest first. Every row links to the court record.
  1. Tracking

    De La Torre v. Taboola, Inc.

    S.D. New York, filed by Edelson Pc. Attributed to New York

    Court recordfor De La Torre v. Taboola, Inc. (opens in a new tab)

Same type

Other advertising pixels the scanner checks

Scripts of the same kind carry the same pattern in complaints, and the same fix.

Questions owners ask

Whether Taboola Pixel is a problem, how to check your site, and where the counts come from.
Is having Taboola Pixel on my site illegal?
No. The complaints do not claim the script is illegal; they claim it recorded a visitor before the visitor consented, or kept recording after the visitor declined. Loading Taboola Pixel only after consent, or removing it when it is not used, is what removes the pattern the complaints describe.
How do I know if Taboola Pixel fires before consent on my site?
Run the free scan. It loads your pages without clicking anything and checks every request that leaves the browser against its tracker catalog, recording the millisecond each match fired. If Taboola Pixel appears, it fired before consent. When your banner has a reject button, the scan clicks it and reports whether the script kept firing.
Where do the case counts on this page come from?
From the complaint text of verified California Invasion of Privacy Act filings. When a complaint names this script, the case is linked to it. Complaints that are not yet available in the public record are not counted, so the number is a floor.

Keep going

Does Taboola Pixel fire before consent on your site?

The free scan checks every request your pages make before the banner is answered, shows the millisecond Taboola Pixel fired, and whether it kept firing after reject.

Free, about a minute, no signup for your score.

Suitcast identifies risk indicators. It is not legal advice and does not determine compliance.